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ABOUT WHAT I DO
ABOUT WHAT I DO
ABOUT WHAT I DO
Ah, Brand Identity Design.
But, how did I get here?
I started in industrial design, obsessing over how tangible items functioned, how they made you feel, and how they felt upon consumer experience. I then shifted gears into a new role that allowed me to paint a broader scope with my design philosophy in the form of a Creative Director.
Over the years, I continued my education in UX/UI Design programs to create a stronger connection between the brand and the user experience. That led me to designing AI within my products as an aid for the user. And somewhere along the way I realized… the common thread in all of this wasn’t the tools or specific design practice...
...it was identity.
I’ve spent the last 10+ years helping companies figure out how they show up in the world for their consumers - visually, emotionally, and experientially.
I create brand identity experiences to build emotional connections between users and brands, where I'm able to reach into my diverse design journey to put an exclamation mark on everything I touch.
When I'm not adding to my "creative ideas" list, researching color psychology, or developing a new direction for a rebrand project, you can most likely find me at a NASCAR race, on stage playing a show with my metal band, speaking at an equality lecture, or creating memories with my family and friends.
🏔️ Let's go on an adventure together 🗺️
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